Traditional Advertising

Do you tell your dentist how to fix your tooth ache?

Wed 18th Mar, 2015Wed 18th Mar, 2015|Blog

So why do you tell your ad agency how to make better advertising? I actually know the answer. Advertising is more accessible than dentistry or...

6 Biggest challenges facing marketers in T&T.

Thu 19th Dec, 2013Thu 19th Dec, 2013|Blog, Marketing Strategy

Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring...

Does Share of Voice equal Share of Market?

Thu 7th Nov, 2013Sun 21st Jun, 2020|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...

T&T Advertising Hall of Fame. Thank you Clive, John, Kitty and David.

Wed 23rd Oct, 2013Thu 24th Oct, 2013|Ad Industry, Blog

The Advertising Agencies and the ad community got together earlier this evening to induct its first four 'Hall of Famers'; Clive Belgrave, John Corbin, Katherine...

The Wall Paper Effect in Advertising.

Wed 9th Oct, 2013Tue 26th Aug, 2014|Blog, Marketing Strategy

Cash is too hard to come by to waste. Market share ditto. So why do we do exactly that when we do wallpaper ads. You know the...

Advertising Agencies in T&T “eating a food” too.

Sat 14th Sep, 2013Wed 25th Sep, 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...

Diversify or die. A lesson from a T&T start up.

Sun 14th Oct, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we...

Marketing Events in the Twitterverse

Mon 9th Jul, 2012Wed 21st Jul, 2021|Blog, Digital Marketing, Marketing Strategy

There is no denying that Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet itself, and remains the preferred social...

Kony up or Pony up?

Thu 8th Mar, 2012Fri 7th Jun, 2013|Blog, Digital Marketing

Last October, Pepper Advertising and Arthur Lok Jack GSB co-hosted a Creative Workshop called “The Rules Behind Breaking Creativity Rules”, where we learned out of...

12 Digital Marketing Predictions for 2012

Wed 4th Jan, 2012Wed 21st Jul, 2021|Blog, Digital Marketing

In 2011 we've seen many businesses embrace digital marketing and the trend will surely continue in 2012. Here are my predictions for the T&T market,...

Coming to a third screen near you.

Sun 20th Nov, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable...