social media marketing

T&T Carnival 2017 All Inclusive – The Un-Fete

Fri 21st Oct, 2016Fri 21st Oct, 2016|Blog

We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete. Here's the challenge: A whole bunch of people have come...

16 ways to beat the recession in T&T

Wed 8th Jun, 2016Wed 8th Jun, 2016|Blog

Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me", guess what follows? Engage...

Waiting on Hassan.

Thu 8th Oct, 2015Thu 8th Oct, 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There...

10 lessons learnt in 10 years in business in T&T.

Wed 19th Aug, 2015Wed 19th Aug, 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people....

T&T politicians still need to kiss babies.

Wed 29th Jul, 2015Wed 29th Jul, 2015|Blog

Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety. Politicians...

11 things to win T&T customers in 2015.

Sat 20th Dec, 2014Sat 20th Dec, 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not...

My Christmas gift to brand managers.

Fri 20th Dec, 2013Fri 20th Dec, 2013|Blog

So how do you make sure your brand wins in 2014? In short, stop following the crowd. Start your own movement. You may have noticed...

6 Biggest challenges facing marketers in T&T.

Thu 19th Dec, 2013Thu 19th Dec, 2013|Blog, Marketing Strategy

Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring...

Brand Momentum.

Fri 25th Oct, 2013Fri 25th Oct, 2013|Blog, Marketing Strategy

It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum. I've seen what happens when 'town'...

Taking the Shed out of the Breakfast Shed.

Sun 22nd Sep, 2013Wed 25th Sep, 2013|Blog, Marketing Strategy

The women down at the Breakfast Shed are dying. Their business I should say, more accurately. Their transition from port kitchen to banker's row diner...

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