pepper advertising

Recession in T&T – 11 things to do to thrive

Tue 13th Jun, 2017Tue 13th Jun, 2017|Blog

In this recession, pay special attention to the customers you already have. This applies to any kind of business. Give them some extra love and...

New Year. Old Thoughts.

Mon 4th Jan, 2016Mon 4th Jan, 2016|Marketing Strategy, Off-Topic

2016 has dawned. A Happy New Year to all followers of Pepper’s blog, wishing you happiness, health and success. For my first blog of the...

Is the medium more important than the message?

Wed 10th Jun, 2015Wed 10th Jun, 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising

As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely...

T&T ad agency awards Golden Pepper.

Tue 23rd Dec, 2014Tue 23rd Dec, 2014|Blog

Pepper Advertising recently held its Staff Christmas Lunch and Golden Pepper Award presentation at the picturesque Royal Botanic Gardens, Port of Spain. Each year during...

Purple cow advertising.

Fri 31st Oct, 2014Sat 1st Nov, 2014|Blog, Marketing Strategy

10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder) It's fresh! It was driven by...

Pepper turns nine – piece of cake?

Mon 11th Aug, 2014Mon 11th Aug, 2014|Blog

In a few days pepper turns 9. Here are 9 lessons I've learnt: I'm a dinosaur. The new media is nothing like press/radio and TV...

Pepper T&T is eight years old. 8 Lessons learnt.

Tue 24th Sep, 2013Wed 25th Sep, 2013|Blog

It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around...

Advertising Agencies in T&T “eating a food” too.

Sat 14th Sep, 2013Wed 25th Sep, 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...

T&T ad agency Pepper announces 4 day work week.

Mon 1st Apr, 2013Tue 26th Aug, 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be...