Marketing

A ward of results
Thu 7th Mar, 2024|Ad Industry, Blog
In a world where ad agencies break into spontaneous choreography upon winning creative awards, it seems the real performance is often lost in the celebration....
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10 things Marketing in T&T needs to fix
Tue 22nd Nov, 2022|Ad Industry, Blog
10 things marketing in T&T needs to fix 1. differentiation - it is not central to our thinking. we default to tactics. we love to...
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Super Shoppers
Fri 9th Dec, 2016|Marketing Strategy
Christmas is around the corner and Trinis are in the Christmas shopping mood! What to buy? Where to go? Is it the right gift? These...
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Neuromarketing for business
Mon 7th Nov, 2016|Marketing Strategy
Have you ever heard about neuromarketing? If the answer is “no”, then you might want to take a few minutes to look into what might...
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10 Things a Marketer can learn from the Cruise Ship business.
Wed 22nd Jun, 2016|Blog
Just came back from my first cruise and overall it was good.  Maybe an 8 out of 10.  As a marketer, I'm always looking for...
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16 ways to beat the recession in T&T
Wed 8th Jun, 2016|Blog
Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me",  guess what follows? Engage...
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12 ways to build a brand people love.
Sat 20th Feb, 2016|Blog
  Start a movement around your brand.  You're not a one man band and even one man bands need roadies and family support. Build green...
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The spider and the fly.
Mon 25th Jan, 2016|Blog
Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth....
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11 best Marketers in Trinidad and Tobago.
Thu 30th Jul, 2015|Blog
I'm going to stick my neck out and name 11 people who would make my Marketing Team.  These are marketers who have proven their ability...
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A good Chinese laundry in Trinidad and Tobago.
Fri 6th Mar, 2015|Blog
We all learned in Marketing 101 that the right marketing mix meant that you had the right product, at the right time, at the right...
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Putting the art back into Carnival. Is T&T Carnival a bikini?
Thu 22nd Jan, 2015|Blog
Ok so we must start be defining art which good ol' Google tells me is "the expression or application of human creative skill and imagination,...
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11 things to win T&T customers in 2015.
Sat 20th Dec, 2014|Blog
Make sure you have the right leader.  I'm talking here not just the Marketing leadership but the Company leadership.  If the Company's leader is not...
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