Digital Marketing

YouTube Advertising
Tue 1st Nov, 2016|Digital Marketing
Endless opportunities of YouTube advertising for creative flair of Caribbean entrepreneurship The landscape of video advertising has never been as interesting and dynamic as over...
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Show-business meets Snapchat
Tue 11th Oct, 2016|Digital Marketing
Packaging traditional content into a cutting-edge medium:  Show-business meets Snapchat When Snapchat first came onto the app scene as an instant messaging service, through which...
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10 Things a Marketer can learn from the Cruise Ship business.
Wed 22nd Jun, 2016|Blog
Just came back from my first cruise and overall it was good.  Maybe an 8 out of 10.  As a marketer, I'm always looking for...
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T&T politicians still need to kiss babies.
Wed 29th Jul, 2015|Blog
Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety.  Politicians...
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Is the medium more important than the message?
Wed 10th Jun, 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely...
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How do you make up your mind on where to work?
Thu 24th Jul, 2014|Ad Industry
When I first started working, there was no question about working for yourself.   My mother drilled into us that we needed to go work...
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eggs-in-basket
Diversify or die. A lesson from a T&T start up.
Sun 14th Oct, 2012|Blog, Marketing Strategy
Pepper is doing in seven years what T&T has not been able to do in 50 years.  We are diversifying.  In the early years we...
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Anya
Marketing Events in the Twitterverse
Mon 9th Jul, 2012|Blog, Digital Marketing, Marketing Strategy
There is no denying that Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet itself, and remains the preferred social...
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In the land of the blind…
Wed 8th Feb, 2012|Blog, Marketing Strategy
Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king".  I first...
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10 things T&T ad agencies need to fix.
Wed 14th Dec, 2011|Ad Industry, Blog
People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great...
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The Caribbean Digital Expo 2011
Wed 23rd Nov, 2011|Blog, Digital Marketing
I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As...
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Coming to a third screen near you.
Sun 20th Nov, 2011|Blog, Digital Marketing
Traditional marketers, including advertising agencies have largely been in denial about the new digital media.  It’s common to be in denial when one is comfortable...
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