differentiation

A ward of results
Thu 7th Mar, 2024|Ad Industry, Blog
In a world where ad agencies break into spontaneous choreography upon winning creative awards, it seems the real performance is often lost in the celebration....
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T&T Carnival 2017 All Inclusive – The Un-Fete
Fri 21st Oct, 2016|Blog
We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete.  Here's the challenge: A whole bunch of people have come...
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Hillary’s brand lacks clarity.
Wed 27th Jul, 2016|Blog, Marketing Strategy
Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid."  This bit of down-home...
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10 Things a Marketer can learn from the Cruise Ship business.
Wed 22nd Jun, 2016|Blog
Just came back from my first cruise and overall it was good.  Maybe an 8 out of 10.  As a marketer, I'm always looking for...
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16 ways to beat the recession in T&T
Wed 8th Jun, 2016|Blog
Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me",  guess what follows? Engage...
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Tell stories. Stop advertising.
Mon 25th Apr, 2016|Blog
Truth be told advertising has always had a measure of story telling.  But the stories too often have been inward looking.  They have been about...
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How do we curb our love for strawberries in T&T?
Thu 31st Dec, 2015|Blog
I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and...
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What’s your brand’s pink spoon?
Sun 1st Nov, 2015|Blog, Marketing Strategy
Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany...
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Waiting on Hassan.
Thu 8th Oct, 2015|Blog
I went Gyro shopping last night on the Ave.  Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros.  There...
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10 lessons learnt in 10 years in business in T&T.
Wed 19th Aug, 2015|Blog
Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people....
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Fay Ann – Zigging when others zag.
Wed 24th Jun, 2015|Blog
Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this...
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It’s the experience, stupid.
Mon 13th Apr, 2015|Blog
“In 1992, campaign strategist James Carville coined a slight variation of the phrase 'it’s the economy, stupid.'  At that time, Carville was attempting to emphasize...
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