Design & Visual Communication

T&T politicians still need to kiss babies.
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Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety.  Politicians...
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Want to get more sales? Call a meeting.
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Meetings are the security blankets of us marketing and sales folks.  Whenever sales are down, what do we do?  We call a meeting.  Competitors launch...
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Is the medium more important than the message?
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely...
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What is your brand story? Tell it.
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Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story.  Much like the conductor of a symphony orchestra, their server is...
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Make a Presentation. Not a Readation.
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Recently, I was part of a panel giving some EMBA students feedback on their presentations and I realized that they put so much into preparing...
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My Christmas gift to brand managers.
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So how do you make sure your brand wins in 2014?  In short, stop following the crowd. Start your own movement.  You may have noticed...
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6 Biggest challenges facing marketers in T&T.
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Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring...
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Is Branding bullshit?
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Bones thinks it is.  I agree with Bones that far too much emphasis is placed on image and not enough is given to substance.  We've...
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7 Common Brand Management Mistakes.
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Not knowing what your brand stands for and does NOT stand for.  "The essence of strategy is choosing what not to do." - Michael Porter ...
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Does Share of Voice equal Share of Market?
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Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...
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11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.
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Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not...
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Attention T&T ad people: “The consumer isn’t a moron.”
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“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. ...
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