advertising

Thu 7th Mar, 2024Thu 7th Mar, 2024|Ad Industry, Blog

In a world where ad agencies break into spontaneous choreography upon winning creative awards, it seems the real performance is often lost in the celebration....

20 things work from home makes it harder to do

Wed 21st Dec, 2022Wed 21st Dec, 2022|Blog, Off-Topic

20 things working from home makes it harder to do 1. office politics and office drama 2. you can't vent as easy 3. reach to...

The Old Agency Model has died.

Mon 31st Oct, 2022Wed 2nd Nov, 2022|Ad Industry, Blog

The Ad Agency model died. But it has taken us agencies a while to discover the body. Advertising Agencies in T&T got going sometime in the...

Keep your Brand Engine running

Mon 26th Sep, 2022Mon 26th Sep, 2022|Ad Industry, Blog, Marketing Strategy

According to a Family Handyman online article; a motor engine can seize due to running on low or no oil, overheating, or succumbing to a...

Tell stories. Stop advertising.

Mon 25th Apr, 2016Tue 26th Apr, 2016|Blog

Truth be told advertising has always had a measure of story telling. But the stories too often have been inward looking. They have been about...

Is the medium more important than the message?

Wed 10th Jun, 2015Wed 10th Jun, 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising

As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely...

Do you tell your dentist how to fix your tooth ache?

Wed 18th Mar, 2015Wed 18th Mar, 2015|Blog

So why do you tell your ad agency how to make better advertising? I actually know the answer. Advertising is more accessible than dentistry or...

Purple cow advertising.

Fri 31st Oct, 2014Sat 1st Nov, 2014|Blog, Marketing Strategy

10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder) It's fresh! It was driven by...

Brand Architecture is not Brand Strategy.

Fri 17th Oct, 2014Sat 18th Oct, 2014|Blog

Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship. According to...