Archive | Blog
From Valentine to Bernadine
So today is Valentine’s Day, a day that lovers exchange flowers, chocolate, gifts and personal sentiment. All in the name of St. Valentine. Who was
Improving a Rolex.
The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them
5 Funniest Super Bowl Ads
Humour can be a great way to tap into emotion and remain memorable. Car manufacturers, Doritos and the use of animals, pets or children tend
In the land of the blind…
Desiderius Erasmus Roterodamus is credited with coming up with the phrase, “in the land of the blind, a one eye man is king”. I first
Sponsorhip is more than writing a cheque.
One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups.
We are all Self-Employed.
We are all self-employed. One in six of my Linked-in connections has changed jobs in the past year. Once upon a time, people worked 35
Follow Us
Featured Blog Entries
The Hot, the Sweet and the SpicyThe employees at Pepper Advertising jokingly refer to each other as “Peppers”. This is an especially fitting moniker in the Creative Department with its potpourri
“They cheat, they cheat, we want to see the score sheet”The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded
Why do brands die?I was reading the “Remembering” section in today’s Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or
Urban Heartbeat and ME“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban
-
Recent Portfolio Entries
Recent Comments
- Eric Barry on The Hot, the Sweet and the Spicy
- Wendy J on The Hot, the Sweet and the Spicy
- Dennis Ramdeen on Yagruma – Social Media to the rescue of Cuban artists
- Pam on Pepper closing but staying in pepper business.
- Dennis Ramdeen on Pepper closing but staying in pepper business.
-
Activity
