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Coming to a third screen near you.
Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable
New business pitches. How do you win?
Greg Verdino in a recent blog post had this to say about pitches. “Anyone who has spent time at agencies knows that the new business
Today’s Gospel and T&T Football.
A Faithful Warrior among a sea of Golden Jaguars last Friday in Guyana. Today’s Gospel took me right back to Guyana and our demise 2
Ian Alleyne and Christmas. Doh hot yuh head.
I can just see it. The client says “We need something that will break through the clutter this Christmas. We don’t have as big a
The magic plate that caused a magic moment
When last do you remember clients and agencies sitting together in a forum that was not about a new pitch, an error with insertions, problems
Ham and Grog. Does a promotion have a shelf life?
Every Christmas COURTS features their “Ham and Grog” Promotion as their point of difference; to get their cash register to ring in the crucial last
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The Hot, the Sweet and the SpicyThe employees at Pepper Advertising jokingly refer to each other as “Peppers”. This is an especially fitting moniker in the Creative Department with its potpourri
“They cheat, they cheat, we want to see the score sheet”The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded
Why do brands die?I was reading the “Remembering” section in today’s Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or
Urban Heartbeat and ME“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban
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- Eric Barry on The Hot, the Sweet and the Spicy
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- Dennis Ramdeen on Yagruma – Social Media to the rescue of Cuban artists
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- Dennis Ramdeen on Pepper closing but staying in pepper business.
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