Archive | Marketing Strategy
Is FIFA a strong brand? Can it be replaced?
Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria: (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw
Forcing Yourself on the Market
According to his website, Ephraim M. Martin, entrepreneur, publisher and TV personality, is the Founder and Chairman of four prestigious annual events. He brought one
New Age advertising – The rise of Twitter
twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup. 2. a. To speak rapidly and in
10 Things Gayelle can do to survive.
Gayelle appeals to a niche target in a tiny tiny population. So that’s niche squared. So on it’s best day Gayelle will only ever attract
9 Questions with… Dennis Ramdeen
Pepper kicks off its 9 Questions video series in a sit-down with our very own Managing Director and Chief Inspirer – Dennis Ramdeen. Dennis’ illustrious
I eh sayin’ nothin’
I consider myself fairly intelligent and rarely incorrect. On the odd occurrence that my judgment errs, I will be mature about it and say, “I
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The Hot, the Sweet and the SpicyThe employees at Pepper Advertising jokingly refer to each other as “Peppers”. This is an especially fitting moniker in the Creative Department with its potpourri
“They cheat, they cheat, we want to see the score sheet”The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded
Why do brands die?I was reading the “Remembering” section in today’s Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or
Urban Heartbeat and ME“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban
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