Archive | Marketing Strategy
Differentiating Yourself – Lessons from Benjai
There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand
Charitable Carnival: Exclusive to be Inclusive
All Inclusives by their nature are not inclusive at all. And something tells me in 2009 Carnival they will become even more exclusive. So why
Positioning … the name of the game
I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T,
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The Hot, the Sweet and the SpicyThe employees at Pepper Advertising jokingly refer to each other as “Peppers”. This is an especially fitting moniker in the Creative Department with its potpourri
“They cheat, they cheat, we want to see the score sheet”The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded
Why do brands die?I was reading the “Remembering” section in today’s Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or
Urban Heartbeat and ME“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban
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