Archive | Marketing Strategy
The magic plate that caused a magic moment
When last do you remember clients and agencies sitting together in a forum that was not about a new pitch, an error with insertions, problems
What’s the secret of the gyro?
I can’t help but be amazed at the popularity of the gyro in Trinidad. It is the new craze and the new crave. The gyro
Grammar can make you lose money
I have said it a thousand times: “12:00 p.m. and 12:00 a.m. do not exist.” “4.30 is a price, not the time.” “Americans spell with
Montana Meth Project
Our job in advertising is not all about increasing sales. There are public service ads that we do too. These tend to be generally quite
What is marketing? Lessons from a nutty entrepreneur.
Remember Jumbo? He was the flamboyant nuts man who crafted a business out of selling nuts at sports and cultural events. We can learn a
Japs hits POS
I’m not a huge meat-lover, but I’ll make an exception for Japs. I am pleased to report that the little-engine-that-could, hailing out of the East,
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Featured Blog Entries
Fatima and Bishop’s winning the Fete Intercol.Full Disclosure: I’m a Fatima Old Boy and past President of the Alumni Association and if you cut me, you will find yellow and blue
It’s the little things that make me love you so.No I’m not talking about my wonderful wife Rebecca. I’m talking about my second love: brands. So often as brand managers we are looking for
The Caribbean Digital Expo 2011I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As
Michelangelo. My hero.We have all experienced it at one time or other; the client wants a change done to the artwork or the copy that really does
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- Dennis Ramdeen on Pepper is looking for a Good Juggler (aka AE)
- Hp on Pepper is looking for a Good Juggler (aka AE)
- Dennis Ramdeen on From Valentine to Bernadine
- Dennis Ramdeen on Pepper is looking for a Good Juggler (aka AE)
- Liliana Ragbir on 5 Funniest Super Bowl Ads
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