Archive | Digital Marketing
Facebook Faceoff: Mario’s vs KFC
Pepper is thinking on a Facebook page for one of our clients. This led me to thinking about local businesses who’ve already established a Facebook
Viral Video Success: Volkswagen’s Fun Theory
In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start
Digital is More Better?
The big, fast moving trend involves the latest technology boom. Print newspapers are slowly dying out, and are fastly being replaced by online publications (in
Presentation Design Heroes
Ahhhh… my first blog post… let me savour the moment. Aaannnnddd…. we’re off… Heroes. (Not the kind who were originally bad but were ‘persuaded’ into
Anti-Social Media
With all the attention being paid to social media, this blog is about anti-social media. Here’s some anti-social media: TV ads that run 4 times
Social Media Reinventing itself in 2009
2009 has arrived and brings much uncertainty especially given the global economic downturn and the possibility of a recession in T&T. As a marketer in
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The Hot, the Sweet and the SpicyThe employees at Pepper Advertising jokingly refer to each other as “Peppers”. This is an especially fitting moniker in the Creative Department with its potpourri
“They cheat, they cheat, we want to see the score sheet”The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded
Why do brands die?I was reading the “Remembering” section in today’s Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or
Urban Heartbeat and ME“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban
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