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T&T Carnival needs a makeover.
T&T Carnival needs a master plan. If this were a product marketed by a Company, there would be meetings going on about if the product
Brands need to be faithful.
Faithful to their positioning I mean. I got a really classy invitation to the launch of 3zero at Pier One. With the four people involved
Machel’s share of voice is equal to his share of market. And some.
If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make
From Valentine to Bernadine
So today is Valentine’s Day, a day that lovers exchange flowers, chocolate, gifts and personal sentiment. All in the name of St. Valentine. Who was
Improving a Rolex.
The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them
5 Funniest Super Bowl Ads
Humour can be a great way to tap into emotion and remain memorable. Car manufacturers, Doritos and the use of animals, pets or children tend
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Fatima and Bishop’s winning the Fete Intercol.Full Disclosure: I’m a Fatima Old Boy and past President of the Alumni Association and if you cut me, you will find yellow and blue
It’s the little things that make me love you so.No I’m not talking about my wonderful wife Rebecca. I’m talking about my second love: brands. So often as brand managers we are looking for
The Caribbean Digital Expo 2011I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As
Michelangelo. My hero.We have all experienced it at one time or other; the client wants a change done to the artwork or the copy that really does
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- Dennis Ramdeen on From Valentine to Bernadine
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