Based in Trinidad & Tobago, Pepper is a full service advertising agency that understands branding and believes in its power, because brands sell.

Pepper was started in 2005 by Dennis Ramdeen. After working for global brands like Heineken, Coca-Cola, Panadol, KFC and Pizza Hut; leading local brands like Carib and Stag, Dennis led the largest Agency in Trinidad and Tobago, McCann Erickson.

Pepper was accredited in early 2009, and in early 2010 we launched our digital arm, Pepper-e.

Our Philosophy

Do just one thing better than anyone.

Beverley Sills, America’s best known opera soprano, died yesterday and I was struck by a quote she made during a past New York Times interview.

“I always had a theory that people became a superstar because they could do one thing better than anybody else in the world,” she said. “I think there was an aria in Julius Caesar called ‘Se Pieta,’ and I used to think I sung that aria better than anybody.”

I love that notion – now thing about your business. What one thing can you claim to do better than your competition, better than anyone else in the world? You’ve probably got to shed trying to be all things and strip your business down to doing just one thing better than anyone else.

Maybe you already do one thing, maybe you need to figure your one thing out – either way, narrow the focus of your communication to something you can claim to own and own it.

- John Jantsch, Duct Tape Marketing

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