Traditional Advertising

Dreaming of being a graphic artist at an advertising agency?

Fri 22nd Mar, 2019Sat 24th Apr, 2021|Ad Industry, Blog, Off-Topic, Traditional Advertising

Today’s blog is for the young person who has a penchant for art and may be thinking of a career as a graphic artist.

Dreaming of being an advertising copywriter?

Thu 7th Mar, 2019Sat 24th Apr, 2021|Ad Industry, Blog, Off-Topic, Traditional Advertising

There was no school teaching advertising in Trinidad and Tobago.

How Brands Created Christmas As We Know It

Thu 20th Dec, 2018Thu 20th Dec, 2018|Ad Industry, Blog, Traditional Advertising

There’s something special about Christmastime. There’s so much excitement and joy in the air, families coming together, celebrating in their own way, and filling the...

10 Tips to Build a Better Logo

Mon 20th Aug, 2018Thu 14th May, 2020|Ad Industry, Blog, Traditional Advertising

We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. This is the second part...

Are Agency Awards events a waste of time?

Thu 5th Apr, 2018Fri 20th Apr, 2018|Ad Industry, Marketing Strategy, Traditional Advertising

Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket...

Panther Power

Wed 14th Mar, 2018Wed 14th Mar, 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising

The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance...

Why? Why? Why?

Fri 18th Nov, 2016Fri 18th Nov, 2016|Ad Industry, Blog, Digital Marketing, Off-Topic, Traditional Advertising

O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your...

Great ad copy from the untrained

Tue 25th Oct, 2016Tue 25th Oct, 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising

Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle...

Racism is a Business

Mon 7th Mar, 2016Mon 7th Mar, 2016|Ad Industry, Blog, Traditional Advertising

Being born in Trinidad and Tobago, a country where the Afro-Trini population is approximately 40%, it always surprises me when I am treated like a...

Me gusta mucho Coca-Cola

Wed 24th Feb, 2016Wed 24th Feb, 2016|Ad Industry, Blog, Marketing Strategy, Traditional Advertising

What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see...

Is the medium more important than the message?

Wed 10th Jun, 2015Wed 10th Jun, 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising

As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely...

Wimbledon Wise

Wed 30th Apr, 2014Fri 2nd May, 2014|Ad Industry, Blog, Marketing Strategy, Traditional Advertising

If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered...

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