Ad Industry

A ward of results
Thu 7th Mar, 2024|Ad Industry, Blog
In a world where ad agencies break into spontaneous choreography upon winning creative awards, it seems the real performance is often lost in the celebration....
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WFH – good for our people and pepper
Tue 28th Feb, 2023|Ad Industry, Blog, Off-Topic
wfh - good for our people and pepper our agency, pepper advertising has wfh since March 2020 on the arrival of the covid pandemic. we...
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chat gbt talks back…and fast
Thu 26th Jan, 2023|Ad Industry, Blog
ChatGPT is a chatbot launched by OpenAI in November 2022. made my maiden voyage a few days agohere are my first impressions: it's not too...
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23 predictions for 2023 in T&T
Thu 29th Dec, 2022|Ad Industry, Blog
1. after 42 years of marriage, I will remarry the same woman because of the outstanding customer experience. 2. marketing people will complain about not...
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10 things Marketing in T&T needs to fix
Tue 22nd Nov, 2022|Ad Industry, Blog
10 things marketing in T&T needs to fix 1. differentiation - it is not central to our thinking. we default to tactics. we love to...
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The Old Agency Model has died.
Mon 31st Oct, 2022|Ad Industry, Blog
The Ad Agency model died. But it has taken us agencies a while to discover the body.  Advertising Agencies in T&T got going sometime in the...
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Keep your Brand Engine running
Mon 26th Sep, 2022|Ad Industry, Blog, Marketing Strategy
According to a Family Handyman online article; a motor engine can seize due to running on low or no oil, overheating, or succumbing to a...
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21 Things Marketers hate doing
Fri 21st May, 2021|Ad Industry, Blog
Getting out of bed. Having to go to many levels for approvals. Coming back from holidays.
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Advertising agencies in T&T are not loving 2019.
Advertising agencies in T&T are not loving 2019.
Wed 24th Apr, 2019|Ad Industry, Blog, Pepper
Agencies have been scratching their heads to figure out how to survive in this new world of decimated traditional media.
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Dreaming of being a graphic artist at an advertising agency?
Fri 22nd Mar, 2019|Ad Industry, Blog, Off-Topic, Traditional Advertising
Today’s blog is for the young person who has a penchant for art and may be thinking of a career as a graphic artist.
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Dreaming of being an advertising copywriter?
Thu 7th Mar, 2019|Ad Industry, Blog, Off-Topic, Traditional Advertising
There was no school teaching advertising in Trinidad and Tobago.
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How Brands Created Christmas As We Know It
Thu 20th Dec, 2018|Ad Industry, Blog, Traditional Advertising
There’s something special about Christmastime. There’s so much excitement and joy in the air, families coming together, celebrating in their own way, and filling the...
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