What’s your brand’s pink spoon?

Why does Baskin Robbins have a pink spoon?

Why does Papa John’s serve every one of their pizzas with a jalapeno pepper?

Why does Tiffany have a blue box?

Why did the Colonel choose a bucket to put his 15 pieces of chicken, gravy and biscuits?

Why does All Stars use the same high pitched bell to do the count for the start of their Panorama song?

Why does ‘Sauce’ stand on the highest stand in Curepe and across the Doubles Kingdom?

Why does Richard’s have more condiment variety than any other purveyor of bake and shark on the planet?

Why does Tribe provide plush imported blankets for their masqueraders to lay on?

Why does Hassan put so much meat in your Gyro down on the Ave?

Why has the Coca Cola bottle been, since 1899, the “perfect liquid wrapper”?

Why is Los Vegas known as sin city?

Why is Disney a synonym for happiness?

Why is Jamaica famous for reggae and fast runners?

Why are you waiting to give your brand its own “pink spoon”? (hint: I’m not only talking about a physical point of difference here.  I’m more interested in an emotional point of difference)