Fay Ann – Zigging when others zag.

Nigel Campbell whose opinion I value had this to say about the new Raze video: “So all Fay Ann wanted to do was make this video in the snow?  It’s the same 20 yards of roadway by the snow-covered roadway with a fence she is on. No synchronization with the song and mouth. It must be a budgetary constraint because I know VP Records has funded better videos than this for their artist. Underwhelming.”

Arleen Khan, whom I do not know, had a different view on FB:  “I love that video; is something different from feathers and a big truck playing music and people wining on d’ road”.

Sheldon Wilson, another FBer chimed in; “This is where d music have to go, ppl need to understand that Trinidad don’t buy any music, so after Carnival that’s it for your tune.  This is not about Trinidad, this is about marketing ur music to the world in a different way.. Ppl need to understand that most of d’ world don’t care about our Carnival or our music.”

The majority of the comments on FB has not been in favor of this weird video production.

“If you have an idea that no one hates, everyone will forget it. No one dislikes vanilla, but you can get that from anyone, anywhere” said Linda Kaplan Thaler.

The video is bizarre and that’s why I think it will be seen in the forest full of the same trees.  I like the strategy, even as the execution could have been more overwhelming!