When I first started working, there was no question about working for yourself. My mother drilled into us that we needed to go work for someone, preferably a strong established company like Neal & Massey. So when I started pepper 9 years ago I did so without an entrepreneurial bone in my body. I think we have progressed from those dark ages when only a few could/would consider starting a business.
Another development is working off-site or some portion of the week from a location that’s not the office. The digital folks, more comfortable working at 2:00am than 2:00pm have led this movement and are helping to change how we define work hours, spaces and working relationships.
Nowadays I think people want to work in a place where they feel comfortable. Where they think they can learn something and develop themselves. They want to feel valued and that they are part of something good. Some of them want to work on their own time detached from the 8 to 4.
What about you? What do you look for in work?